Campaign "Flower Art"

Creative Makers: Flower Art

Brands come to life thanks to the people who design them, provide inspiration and interact with them: Creative Makers. And the kitchen is a place that unleashes creativity. Our new campaign explores how these factors work together.

Meet: the botanical set designer and the photo artist

For the first motif, “Flower Art”, we asked photo artist Claus Friedrich Rudolph and botanical set designer Valentina Teinitzer to combine flower art with the kitchen. The result is an exciting contrast between precision and technology on the one hand and vitality and opulence on the other.

NX510 the red kitchen
Strong visual statement – nx510 in the unusual colours Indian red, cobalt green and olive yellow velvet matt paint.
The kitchen as a work of art – the interplay between light and colour, gypsophila and lemons interacts with the architecture of the room in an exploration of its quality and depth.
next125 is more than just a kitchen, the brand stands for an emotional experience out of colours, forms and functions that appeals to the senses and touches people. next125 is an attitude, a perspective, it is sensual experience and meaningful use.
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It’s all about essence, in art as in the kitchen

“Flowers, plants, fruit – everything I work with is also used in the kitchen,” she explains, in reference to what connects her artwork to next125. She goes on to describe how her installation illustrates the ways in which nature emerges in the kitchen whenever we work with natural ingredients, and how we engage with it in many different ways. This can be either consciously or unconsciously, through our senses of smell, taste, sight and touch. It’s all about essence, in art as in the kitchen.
 

„I translate deep feelings into something visible. Plants are the perfect medium for doing this.“  

– Floral Artist Valentina Teinitzer –
Owner of Studio de Pasquale in Stuttgart

Making essences visible

Claus Friedrich Rudolph calls what he sees right before his eyes a “fragrant cloud”. For him, photography is about transforming the essence of things into something visible. According to him, his art simply involves “screwing” his imagination to something fixed – just like the camera on the tripod – and then waiting. Because: “Everything comes from within.”

 

„Capturing that which is ephemeral by nature.“ 

– Floral artist Valentina Teinitzer and photo artist Claus Friedrich Rudolph –