German Brand Award
The „German Brand Award“ in the categories „Excellent Brands – Kitchen & Household Appliances“ and „Excellent Brands – Product Brand of the Year“ recognises the next125 brand in the sophisticated context of professional brand management.
The claim „Authentic kitchen“ perfectly summarises the philosophy of the brand. The kitchens of next125 are true and original. Thus, they focus on a kitchen’s traditional values and are sustainable in terms of design and materiality.
Initiated by the German design and brand authority, the „German Brand Award“ understands and honoures brands in a holistic way. With its assessment criteria and competitions, it reflects the diversity of professional brand management: the competitions include »Excellent Brands« and »Excellence in Brand Strategy and Creation«. At the suggestion of the jury, the annual special awards »Brand Manager of the Year« as well as »Personality Brand of the Year« are nominated.
The German Brand Institute Foundation was established jointly by the German Design Council and GMK Markenberatung. Its aim is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment. With the German Brand Awards, the foundation presents a unique award for outstanding brand management.